Earn the next yes.

SPEAKING

THE DECISION SCIENCE OF HEALTHCARE COMMERCIALIZATION

Earn the Yes

Building Conviction and Earning Commitment
in an Age of Uncertainty

Earn the Yes™ explores the decision science behind commercialization—and the practical principles organizations use to build conviction, reduce uncertainty, and earn commitment from investors, enterprise buyers, clinicians, executive teams, and strategic partners.

BOOK JULIE TO SPEAK

WHY THIS MATTERS NOW

Innovation has never moved faster.

Every week brings another healthcare AI startup. Another funding announcement. Another successful pilot. Another breakthrough model.

Innovation is accelerating.
Commitment is becoming harder to earn.

Today's commercialization challenge isn't building better technology.

It's helping investors, enterprise buyers, clinicians, executive leaders, and strategic partners say yes despite uncertainty.

THE BOSTONIA COMMITMENT CONTINUUM

INNOVATION

UNCERTAINTY

TRUST

CONVICTION

COMMITMENT

IMPACT

New technologies create opportunity but innovation alone does not create adoption.

Every consequential begins with uncertainty.

Trust reduces perceived risk. Trust is what allows uncertainty to become manageable.

Conviction creates confidence to act. Decision-makers reach the point where waiting becomes riskier than moving forward.

Someone says yes.

- Investor funds

- Health system pilots

- Board approves

- Customer signs.

Commitment is the turning point.

Commercialization creates enterprise adoption, growth, and measurable impact.

Bostonia helps healthcare innovators move from uncertainty to commercialization by building conviction and earning commitment.

SIGNATURE KEYNOTE

Earn the Yes

BUILDING CONVICTION AND EARNING COMMITMENT IN AN AGE OF UNCERTAINTY

Earn the Yes™ explores the decision science behind commercialization—and the practical principles organizations use to build conviction, reduce uncertainty, and earn commitment from investors, enterprise buyers, clinicians, executive teams, and strategic partners.

AUDIENCE TAKEAWAYS

Commercialization Challenges We'll Solve

Enterprise Adoption

✓ Converting innovation into enterprise adoption

✓ Accelerating commercialization beyond the pilot

✓ Building a compelling ROI story

Competitive Advantage

✓ Defending against commoditization

✓ Building a sustainable competitive moat

✓ Strengthening strategic positioning

Decision Science

✓ Reducing decision risk

✓ Building conviction across buying committees

✓ Earning commitment in complex healthcare markets

PERFECT FOR

SPEAKING FORMATS

ABOUT JULIE

Julie Spence is Founder and Managing Director of Bostonia, a strategic advisory firm helping healthcare innovators build conviction and earn commitment in an age of uncertainty.

Over a career spanning thirty years in healthcare technology, she has led product marketing, commercialization, enterprise strategy, and strategies communications for organizations navigating growth, transformation, acquisitions and market expansion.

Her work focuses on the intersection of decision science, strategic narrative, positioning, and healthcare innovation.

OUR STORY

Every breakthrough
begins
with a decsion.

BOSTONIA

LET'S START THE CONVERSATION

Whether your audience includes founders, investors, executives, clinicians, or healthcare innovators, Earn the Yes offers a fresh perspective on one of the defining challenges of our time:

How organizations build trust and earn commitment when certainty is unknown.

INQUIRE ABOUT SPEAKING

THE DECISION SCIENCE OF HEALTHCARE COMMERCIALIZATION

Building Conviction and Earning Commitment in an Age of Uncertainty

Every week brings another healthcare AI startup. Another funding announcement. Another successful pilot. Another breakthrough model. Innovation is accelerating. Commitment is becoming harder to earn.

​

New technologies create opportunity but innovation alone does not create adoption.

Every consequential begins with uncertainty.

Trust reduces perceived risk. Trust is what allows uncertainty to become manageable.

Conviction creates confidence to act. Decision-makers reach the point where waiting becomes riskier than moving forward.

Earn the Yes

BUILDING CONVICTION AND EARNING COMMITMENT IN AN AGE OF UNCERTAINTY

​Earn the Yes™ explores the decision science behind commercialization—and the practical principles organizations use to build conviction, reduce uncertainty, and earn commitment from investors, enterprise buyers, clinicians, executive teams, and strategic partners.

​

Commercialization Challenges We'll Solve

Enterprise Adoption

Competitive Advantage

Decision Science

Whether your audience includes founders, investors, executives, clinicians, or healthcare innovators, Earn the Yes offers a fresh perspective on one of the defining challenges of our time: How organizations build trust and earn commitment when certainty is unknown.

Building Conviction and Earning Commitment
in an Age of Uncertainty

Every week brings another healthcare AI startup. Another funding announcement. Another successful pilot. Another breakthrough model.

Innovation is accelerating.
Commitment is becoming harder to earn.

Earn the Yes™ explores the decision science behind commercialization—and the practical principles organizations use to build conviction, reduce uncertainty, and earn commitment from investors, enterprise buyers, clinicians, executive teams, and strategic partners.

Whether your audience includes founders, investors, executives, clinicians, or healthcare innovators, Earn the Yes offers a fresh perspective on one of the defining challenges of our time:

How organizations build trust and earn commitment when certainty is unknown.